Founder · LLB, MBA · Greater London
Cheri Hughes
20+ years in Hotel Revenue Management, from listed REIT properties to boutique hotels and independent portfolios. Now she’s opened the club she wished she’d had.
Revenue ManagementCommercial strategyFounder, Hotel Revenue Club
The story so far
Twenty years on the books. No checkout date.
Guest folio
Years in Hotel Revenue Management and commercial strategy20+
Hotels across her career30+
Keys in her last portfolio, alongside consulting clients900+
Total revenue that portfolio coveredZAR100m
Reported RevPAR improvement, first twelve months in control15–35%
Hotels using The 9 Pillars of Revenue Strategy, also taught across South Africa as a Masterclass20+
Career includes The Dorchester London, Le Méridien, Singita, Fairmont Cape Grace, The SaxonNoted
Founded Hotel Revenue Club, a seat for everyone in hotel commercial2026
Balance due: your moveWork with us
Why is Cheri building this?
Hotel Revenue Strategy has room for more creativity, more collaboration and much better conversations, especially in the age of AI.
After two decades in the industry, she’s convinced of it. If that sounds like your kind of Club, come and raise the BAR with us.
It’s time to 
more.